Include SEO in the content of your site

What is SEO?

SEO is the process of affecting the visibility of a website on the unpaid results of an online search engine – often referred to as “natural”, “organic” or “earned” results.

SEO refers to the “optimization of search engines” practice. Every time a person searches for a word on a search engine like Google, complicated algorithms work behind the scenes to determine which pages are best suited for the keyword.

Of course, it is in the best interest of your business to appear as one of these results on the front page. The higher the placement in the organic search results, the higher the likelihood that a user clicks on your site:

Promoting the content you create for your business website is just as important as writing it. One way you can promote your content without any effort is to recover SEO and the best practices in every article you publish. Tracking these guidelines can help make your site appear more often in results.

1 – Think about what your customers are looking for

When you ask a question on Google, you see how they try to find your question without finishing the sentence through suggestions. Knowing that search is becoming more conversational, you should be aware of how your content is created. Rather than following the practice of filling out different keywords in your content, your articles should now spin around the questions your customers are asking for and responding to.

Start: Write a list of 10 questions that your customers are asking you most often. Then, brainstorm different parts of the content you can create around these different questions. Any article that generates them will benefit not only from search engines but also from your readers.

2 – Use a range of word changes

Thinking about different word arrays is a fancy way to describe the ability of search engines to determine which words and phrases on one page are related to each other.

Start: The recommendation here is simple. Rather than trying to include individual keywords or phrases, use a variety of descriptions to make your point below:

3 – Put the targeted keywords in important areas

While creating content, consider that the location of the target keywords within it can affect whether search engines give your content the weight you deserve.

Your blog post title
Your blog postal permissions URL
The first sentence of your content
One of the H2 titles within your blog post
Your page title and ‘meta description’
Start: If your site goes to WordPress, a plugin like Yoast SEO can help you find these opportunities.

4 – Write articles that are longer than 2,000 words

According to an analysis conducted by SERPIQ, the highest positions in organic search results are likely to be captured by longer articles than short-run items:

Not every post you enter should touch 2,000 words. However, if you have specific keywords that you are trying to achieve high rankings, it may be your advantage to create longer content.
You will also want to consider your industry. What is the standard for pages in your space ?. Do not return 500 words of great content to 2000 empty words. The content you create should be valid for a long time.

Start: Take a look at your targeted words and select a circle to create an article of 2,000+ words. Give some extra promotional efforts, and you can see that ranking faster in search results.

5 – Make your content readable

By making your content more readable, you can improve the performance of your site and the presence of your search engine. You can help readers sail your words using:

Internal titles (typically H2 or H3 labels)
A short paragraph (no more than 2-4 sentences each)
Numbered lists
Imagery and other visual tools
Types of texts
Start: In addition to the application of the specific features listed above, “readability” comes down to something sensitive. Take a look at your sites. If you were a visitor, would you be interested in reading more? If not, what changes can you make to engage further?

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